World of Zing – Pioneers of Flavour since 1968

You may only recently have come across ‘World of Zing’, but we have actually been pioneers of exotic & fine ingredients since 1968!

Rewind to the early 1960’s and a young man by the name of Amritlal Mody (original surname Gandhi, but that’s a story for another day!) had taken the decision to leave his small village in India to embark on a journey with his family for a new life in England.  He and his brothers worked relentlessly day and night in everything from crisp factories to cornershops and eventually they managed to save enough money to start their own business.

Living amongst the growing first generation Indian immigrant community in East London, they decided to open a small grocery shop in East London catering to their specialist food needs.  Word spread quickly of this wonderful emporium of spices and other exotic ingredients and thus was born ‘Gandhi Oriental Foods’.   Indian families would travel from all over London to stock up on the flavours of ‘back-home’ and before long, the business was also supplying much of the UK’s burgeoning Indian restaurant scene with their specialist ingredients.

Over time, the small grocery store has grown to become the UK’s leading Asian ingredient & spice merchant for the restaurant trade.  Still based in East London, the company’s reputation for sourcing the best quality ingredients has seen it gain a prestigious client base that includes everything from Michelin starred restaurants such as Quilon and Benares to the super-trendy Dishoom and the many restaurants along Brick Lane.

Fast forward to 2014 and Gandhi Oriental Foods sees the start of the next chapter in its venerable history with the launch of World of Zing by third generation family member, Pritesh Mody.  Launched as a ‘Contemporary Food & Drink Emporium’, World of Zing provides a range of produce and ingredients that take their inspiration from the latest food & drink trends.

As endorsement of the quality of our spices, the company has even been featured on BBC’s Great British Menu.  Check out the video above!

Read more about the Zing philosophy by clicking here…