To celebrate The Year Of Mexico in 2015, Tequila Don Julio has created The Don, an innovative new fusion between art and alcohol.
Launching at M Restaurants in February 2015, this pioneering new cocktail serve is an interactive drinkable art piece, which holds approximately 100 cocktails and is the first of its kind in the UK. As guests fill their cocktail glasses from different cocktail chambers within, the artwork transforms from a Mexican sugar skull to reveal a portrait of the iconic Don Julio González.
The Don is a staggering two metres tall and a metre wide, and named after Mr Don Julio himself, a man considered by many to be the father of luxury tequila. It sits on top of a specifically designed stand, which allows the seasonal cocktails to be served easily from the three cocktail chambers and as guests interact with the art and fill their cocktail glass from one of taps, the picture in front of them magically transforms from a traditional Mexican Day of the Dead sugar skull to a detailed portrait of our main man Mr Don.
In the words of Deano Moncrieffe, Western European Don Julio Brand Ambassador: “Don Julio González was the founder of Don Julio and the man who introduced luxury tequila to the world. In the same way that Don Julio González pushed the boundaries of tequila, I am keen to come up with new and innovative ways for people to experience tequila. The Drinkable Art is the first in a series of limited edition serves and was co-created by Accept & Proceed who specialise in physical design and incorporation of technology into art pieces.” The Don will launch at M Restaurants, 60 Threadneedle St, London EC2R 8HP on Thursday 12th February @DonJuliowww.donjulio.com